I joined as the first employee and built product and design from zero—finding PMF and scaling a Direct-to-Employee benefits marketplace. Consumer-grade commerce, AI bill comparison, and virtual card became core to adoption and ARR growth.
PROBLEM
Employer benefits weren’t helping employees where they actually make financial decisions — in everyday consumer purchases tied to their paycheck.
OUTCOME
We built a Direct-to-Employee commerce model that treated employment as purchasing power. By connecting brands willing to offer private pricing with employees through their employer, we created a win-win channel that drove real savings and scaled to nearly $10M ARR in three years.
An AI-driven experience where the Previ AI floated over the page and helped customers get answers to questions faster.
We built a Direct-to-Employee marketplace where employees unlocked private, employee-only pricing at partner consumer brands, anchored by an exclusive Partner Brand of the Month to drive discovery and repeat engagement.
An AI bill comparison experience that made it easy to see how much you’d save when switching your mobile service to Previ—speeding up onboarding and transferring service.
TO THE NEXT
