I led experience strategy and design for Nike Run Club—coaching, challenges, and achievements that made NRC sticky and beloved at global scale. Guided Runs, Apple Watch Nike+, and gamification became core to engagement.
PROBLEM
Running is inherently solitary, and without structure or community, motivation fades and habits break.
OUTCOME
We designed adaptive coaching, challenges, audio-guided runs, and achievement systems that kept runners engaged and progressing, scaling NRC to 50M+ downloads and strengthening long-term loyalty to Nike.
An AI-driven adaptive coaching engine that personalized every run, adjusting to each activity and guiding runners toward their goals with the right next workout.
I led the creation of Signature Runs, an on-demand audio-guided workout experience that made it effortless to start a coached run and transformed routine miles into purposeful sessions.
The moodboard for the new NRC achievements.
TO THE NEXT
